Tuesday, January 24, 2006

Absolut Man

Former "Va Va Voom" Star of the Day Steve McQueen is featured in a fantastic new Absolut Vodka commercial. The ad campaign is described in this USA Today article.

In the commercial, Absolut names Steve McQueen the "Absolute Man." Couldn't have said it better myself.

If anyone knows where I can find this ad to watch on the net, let me know!


Anonymous said...

You can watch it on ABSOLUT.com. There's a link on the home page.

You said it was a great spot. What do you like about it (some of the references I didn't get)? Don't you miss the bottle ads they used to do in magazines?

Sweepea said...

Hey! Thanks, you're right - it's up on their website now.

As a HUGE Steve McQueen fan, I liked how Absolut named him the Absolute Man. Besides that, I think it just highlights the meaning of the word "Absolute."

(Then again, I also like the "Absolute Case of the Mondays" with the "Office Space" shot.)